TPH by Taraji “Tell Your Own Stories” Campaign

Partnering with Maesa, we created a compelling campaign for Taraji P. Henson’s hair-care brand TPH by Taraji. The goal was to empower black women to embrace their natural hair texture. We combined powerful personal stories from our cast talent with stunning visuals by Orinary. The final campaign was used across the entire brand presence, from in-store and online to paid media and social channels.